Our vast experience in the fitness market has allowed us to build on the strengths and solve the weaknesses of the industry’s business models. We have geared our facilities toward delivery of the most amenities for the least amount of money, with a focus on the consumer’s needs.
We have combined luxurious, easy-to-navigate layouts and industry-leading entertainment with value pricing that has created what we think of as a “market reset.” Independent gym owners, who have seen erosion in their market positions, like the idea of a new brand strategy that will help them regain their market strength.